Connecting Ambitious SaaS Companies

…With CROs And Sales Leaders…

…Who Fuel Their Growth Story

Welcome To Bullingstone Associates

Connecting Ambitious SaaS Companies..

Bullingstone partners with ambitious SaaS companies globally to secure transformative revenue leadership.

..with CROs And Sales Leaders…

..who Fuel their Growth Story

Why Choose Us

Global SaaS Expertise

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Exceptional Leaders

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Reducing Misaligned Hires

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Right Fit, Every Time

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The Right Sales Leaders For The Right SaaS Businesses

Bullingstone Associates is a global executive search firm securing transformative revenue leadership for ambitious SaaS companies. We have a proven track record of identifying and appointing exceptional CROs and sales leaders, delivering outstanding outcomes in a sector where CRO tenure averages just 18 months, indicative of failed hiring processes. Our rigorous search process focuses on appointing the right sales leader for the right business, putting your company on track for sustainable growth.

About Bullingstone

Our Executive Search offering is laser focused and combines the art of relationships in a deep network with the science of a transparent, structured and robust process.

Introduction

Our proven ability to identify and appoint exceptional CROs and sales leaders has earned us a reputation for delivering outstanding outcomes.

In the world of SaaS there is a dichotomy between the frequent, consistent failure of Chief Revenue Officers resulting in the oft quoted average tenure of 18 months, and the existence in the market of a firm committed to reducing these failures by identifying the right CRO for the right business. This results in the same hiring mistakes being made consistently.

We know a well run

The Bullingstone Method

Learn

Interview with key stakeholders in the search to deep dive into what you need to achieve with this appointment and consult with you to give our best advice

Agree

From this we will prepare a bespoke Employee Value Proposition (EVP) document for this search, a high level candidate pool report and an assessment scorecard and confirm your agreement

Map

From this we will prepare a bespoke Employee Value Proposition (EVP) document for this search, a high level candidate pool report and an assessment scorecard and confirm your agreement

Assess

Using a structured interview assessment and scorecard we rank candidates

Recommend

We present our shortlist to you with concise accompanying reports

Close

we work with you to manage candidates through your selection process in a smooth and efficient manner to successful conclusion

What We Do

Revenue Leadership Search

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SaaS Sales Team Building

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Revenue Growth Advisory

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Testimonials

  • ❝

    Over recent years, I've had the pleasure of partnering with Wayne on multiple sales searches for our organization. He has consistently been able to surface high-caliber, diverse candidates that align with our strategic objectives. He moves with impressive speed while maintaining a thorough, thoughtful approach and a transparent, consultative process. Wayne's confident yet approachable demeanor inspires trust and keeps all stakeholders engaged. His proactive communication ensures everyone remains aligned throughout the process. I've been impressed by his ability to deftly navigate complex hiring challenges and deliver exceptional results.

    I would unhesitatingly recommend Wayne to any organization seeking to build a world-class sales team. His market expertise, operational agility, and commitment to diversity make him a true strategic partner.

    Carrie Cisek, Chief Human Resources Officer
    Experience includes Granicus (Vista Equity Partners) 

  • ❝

    I worked with Wayne in the capacity of a candidate in a Chief Revenue Officer search process, and the experience was exceptional from start to finish. He is incredibly knowledgeable about the industry and brought a depth of insight that added real value not just for the client, but for me as a candidate as well.

    What stood out the most was his personal approach and genuine respect throughout the entire process. I felt he understood the company culture, and was genuinely curious about my drivers. It was not just about finding the right skill set, but also the right cultural fit. It was clear that he was invested in creating a match that would be successful for both parties in the long term.

    Working with Wayne was an absolute pleasure, and I always felt well-supported and informed.

    Alfred Saad, Chief Revenue Officer 
    Experience includes - SimScale, LumApps, Axway, Dassault Systèmes

  • ❝

    In the extremely crowded marketplace of sales recruitment, differentiation is hard, which is why Wayne’s consistent ability to deliver results, stands out.

    Wayne and his team were an invaluable partner in multiple searches. Their deep industry knowledge, combined with an understanding of our company’s culture, ensured they consistently found senior sales candidates who were a perfect fit both in skills and values.

    Throughout the process they were professional, respectful, and their good humour made them a pleasure to work with. A sense of purpose and transparent approach made even the most challenging searches feel achievable and were proven so. They truly added value at every stage, and it’s been a great experience working with them.

    Lance Gilmour, Chief Sales Officer
    Experience includes - Poppulo (Vista Equity Partners), IFS, Sage, Oracle 

  • ❝

    Wayne has successfully led many critical searches for me and I always felt in safe hands. His approach combines disciplined process with genuine curiosity about the business, leading to the introduction of less obvious but exceptional candidates. He tackles challenges head-on, and backs every recommendation with robust data and research – building trust and consistently delivering successful appointments. Throughout every engagement, he's been a genuine pleasure to work with.

    James Fernandez, Chief Revenue Officer
    Experience includes - Keyloop (Francisco Partners), Accelya Group (Vista Equity Partners)

  • ❝

    Working with Wayne while I was a candidate for a Chief Revenue Officer position was a standout  experience. His deep understanding of the role requirements and my background enabled him to effectively position my candidacy throughout the process.

    What impressed me most was Wayne's ability to provide clear, timely communication while skillfully advocating for my fit with the organization. His professional approach and commitment to finding the right match resulted in a successful appointment.

    Tim Blunt, Chief Revenue Officer
    Experience includes - ITRS (TA Associates, Montagu), Catchpoint (Sapphire Ventures),  NICE

  • ❝

    I worked with Wayne and his team to fill a crucial leadership role at one of my portfolio businesses. From the outset, Wayne took the time to truly understand the specific requirements of the position. He ensured we were aligned throughout the search process, providing regular updates and seeking our feedback at every stage.

    Wayne diligently led the search, identifying and attracting a diverse pool of high-calibre candidates. He then presented us with an excellent selection of individuals who were a strong fit for the role. I valued his advice and insights throughout the process, which proved invaluable in making the final decision. I felt he consistently acted in our best interests and demonstrated a genuine commitment to finding the right person for our team. We were delighted with the final appointment and confident that that person will make a significant contribution to the business.

    Sarah Taylor, Group CEO
    Experience includes - Grosvenor Systems (Constellation Software)

Testimonials

  • ❝

    Over recent years, I've had the pleasure of partnering with Wayne on multiple sales searches for our organization. He has consistently been able to surface high-caliber, diverse candidates that align with our strategic objectives. He moves with impressive speed while maintaining a thorough, thoughtful approach and a transparent, consultative process. Wayne's confident yet approachable demeanor inspires trust and keeps all stakeholders engaged. His proactive communication ensures everyone remains aligned throughout the process. I've been impressed by his ability to deftly navigate complex hiring challenges and deliver exceptional results.

    I would unhesitatingly recommend Wayne to any organization seeking to build a world-class sales team. His market expertise, operational agility, and commitment to diversity make him a true strategic partner.

    Carrie Cisek, Chief Human Resources Officer
    Experience includes Granicus (Vista Equity Partners) 

  • ❝

    I worked with Wayne in the capacity of a candidate in a Chief Revenue Officer search process, and the experience was exceptional from start to finish. He is incredibly knowledgeable about the industry and brought a depth of insight that added real value not just for the client, but for me as a candidate as well.

    What stood out the most was his personal approach and genuine respect throughout the entire process. I felt he understood the company culture, and was genuinely curious about my drivers. It was not just about finding the right skill set, but also the right cultural fit. It was clear that he was invested in creating a match that would be successful for both parties in the long term.

    Working with Wayne was an absolute pleasure, and I always felt well-supported and informed.

    Alfred Saad Chief Revenue Officer
    Experience includes - SimScale, LumApps, Axway, Dassault Systèmes

  • ❝

    Wayne has successfully led many critical searches for me and I always felt in safe hands. His approach combines disciplined process with genuine curiosity about the business, leading to the introduction of less obvious but exceptional candidates. He tackles challenges head-on, and backs every recommendation with robust data and research – building trust and consistently delivering successful appointments. Throughout every engagement, he's been a genuine pleasure to work with.

    James Fernandez, Chief Revenue Officer
    Experience includes - Keyloop (Francisco Partners), Accelya Group (Vista Equity Partners)

  • ❝

    I worked with Wayne and his team to fill a crucial leadership role at one of my portfolio businesses. From the outset, Wayne took the time to truly understand the specific requirements of the position. He ensured we were aligned throughout the search process, providing regular updates and seeking our feedback at every stage.

    Wayne diligently led the search, identifying and attracting a diverse pool of high-calibre candidates. He then presented us with an excellent selection of individuals who were a strong fit for the role. I valued his advice and insights throughout the process, which proved invaluable in making the final decision. I felt he consistently acted in our best interests and demonstrated a genuine commitment to finding the right person for our team. We were delighted with the final appointment and confident that that person will make a significant contribution to the business.

    Sarah Taylor, Group CEO
    Experience includes - Grosvenor Systems (Constellation Software)

  • ❝

    Working with Wayne while I was a candidate for a Chief Revenue Officer position was a standout experience. His deep understanding of the role requirements and my background enabled him to effectively position my candidacy throughout the process.

    What impressed me most was Wayne's ability to provide clear, timely communication while skillfully advocating for my fit with the organization. His professional approach and commitment to finding the right match resulted in a successful appointment.

    Tim Blunt, Chief Revenue Officer
    Experience includes - ITRS (TA Associates, Montagu), Catchpoint (Sapphire Ventures),  NICE

  • ❝

    In the extremely crowded marketplace of sales recruitment, differentiation is hard, which is why Wayne’s consistent ability to deliver results, stands out.

    Wayne and his team were an invaluable partner in multiple searches. Their deep industry knowledge, combined with an understanding of our company’s culture, ensured they consistently found senior sales candidates who were a perfect fit both in skills and values.

    Throughout the process they were professional, respectful, and their good humour made them a pleasure to work with. A sense of purpose and transparent approach made even the most challenging searches feel achievable and were proven so. They truly added value at every stage, and it’s been a great experience working with them.

    Lance Gilmour, Chief Sales Officer
    Experience includes - Poppulo (Vista Equity Partners), IFS, Sage, Oracle 

Testimonials

  • ❝

    I worked with Wayne in the capacity of a candidate in a Chief Revenue Officer search process, and the experience was exceptional from start to finish. He is incredibly knowledgeable about the industry and brought a depth of insight that added real value not just for the client, but for me as a candidate as well. What stood out the most was his personal approach and genuine respect throughout the entire process. I felt he understood the company culture, and was genuinely curious about my drivers. It was not just about finding the right skill set, but also the right cultural fit. It was clear that he was invested in creating a match that would be successful for both parties in the long term.Working with Wayne was an absolute pleasure, and I always felt well-supported and informed.

    Alfred Saad, Chief Revenue Officer
    Experience includes - SimScale, LumApps, Axway, Dassault Systèmes

  • ❝

    In the extremely crowded marketplace of sales recruitment, differentiation is hard, which is why Wayne’s consistent ability to deliver results, stands out. Wayne and his team were an invaluable partner in multiple searches. Their deep industry knowledge, combined with an understanding of our company’s culture, ensured they consistently found senior sales candidates who were a perfect fit both in skills and values. Throughout the process they were professional, respectful, and their good humour made them a pleasure to work with. A sense of purpose and transparent approach made even the most challenging searches feel achievable and were proven so. They truly added value at every stage, and it’s been a great experience working with them.

    Lance Gilmour, Chief Sales Officer
    Experience includes - Poppulo (Vista Equity Partners), IFS, Sage, Oracle 

  • ❝

    Wayne has successfully led many critical searches for me and I always felt in safe hands. His approach combines disciplined process with genuine curiosity about the business, leading to the introduction of less obvious but exceptional candidates. He tackles challenges head-on, and backs every recommendation with robust data and research – building trust and consistently delivering successful appointments. Throughout every engagement, he's been a genuine pleasure to work with.

    James Fernandez, Chief Revenue Officer
    Experience includes - Keyloop (Francisco Partners), Accelya Group (Vista Equity Partners)

  • ❝

    Working with Wayne while I was a candidate for a Chief Revenue Officer position was a standout  experience. His deep understanding of the role requirements and my background enabled him to effectively position my candidacy throughout the process. What impressed me most was Wayne's ability to provide clear, timely communication while skillfully advocating for my fit with the organization. His professional approach and commitment to finding the right match resulted in a successful appointment.

    Tim Blunt, Chief Revenue Officer
    Experience includes - ITRS (TA Associates, Montagu), Catchpoint (Sapphire Ventures),  NICE

  • ❝

    I worked with Wayne and his team to fill a crucial leadership role at one of my portfolio businesses. From the outset, Wayne took the time to truly understand the specific requirements of the position. He ensured we were aligned throughout the search process, providing regular updates and seeking our feedback at every stage. Wayne diligently led the search, identifying and attracting a diverse pool of high-calibre candidates. He then presented us with an excellent selection of individuals who were a strong fit for the role. I valued his advice and insights throughout the process, which proved invaluable in making the final decision. I felt he consistently acted in our best interests and demonstrated a genuine commitment to finding the right person for our team. We were delighted with the final appointment and confident that that person will make a significant contribution to the business.

    Sarah Taylor, Group CEO
    Experience includes - Grosvenor Systems (Constellation Software)

  • ❝

    Over recent years, I've had the pleasure of partnering with Wayne on multiple sales searches for our organization. He has consistently been able to surface high-caliber, diverse candidates that align with our strategic objectives. He moves with impressive speed while maintaining a thorough, thoughtful approach and a transparent, consultative process. Wayne's confident yet approachable demeanor inspires trust and keeps all stakeholders engaged. His proactive communication ensures everyone remains aligned throughout the process. I've been impressed by his ability to deftly navigate complex hiring challenges and deliver exceptional results. I would unhesitatingly recommend Wayne to any organization seeking to build a world-class sales team. His market expertise, operational agility, and commitment to diversity make him a true strategic partner.

    Carrie Cisek, Chief Human Resources Officer
    Experience includes Granicus (Vista Equity Partners) 

Our Commitment To Diversity, Equity & Inclusion

At Bullingstone, we believe that diversity, equity, and inclusion (DEI) are essential not only for creating a fair and just society, but also for driving commercial success for our clients. That's why we're steadfastly committed to embedding DEI principles across all aspects of our executive search practice. We recognize that diverse leadership teams are a key competitive advantage. Studies show that companies with greater diversity outperform their peers. When working with clients, our focus is on understanding the unique challenges and objectives their organisation faces.

We don't just look at candidates' prior experience - instead, we assess their potential to achieve the outcomes our clients need, regardless of their background or pedigree.

Our approach to brief taking and mapping research ensures we're sourcing from the broadest possible pool of diverse talent, going beyond the traditional talent pipelines.

Our job scorecards are about achievement rather than experience.