The name Bullingstone

Over the past few weeks, as I’ve shared my plans with people in the build up to the launch of my new business, one question keeps coming up: Why the name Bullingstone?

The answer lies in the woods where I walk my dog each morning. Bullingstone Woods is where I do my best thinking—and it’s where I made the decision to go all in and start this business. The name just felt right.

Beyond the personal significance, “Bull” reflects our Brave value, while the trees symbolize Growing. Those ideas are two of the values at the core of what we do.

Here’s a photo of Busby on a leaf-strewn path, with Bullingstone Woods on either side of us.